What is ACV and why is it a staple in Jukes drinks?

After Netflix’s Beckham documentary, apple cider vinegar (ACV) has never shined brighter. Victoria Beckham's revelation of her morning routine, involving two tablespoons of ACV, sparked a frenzy on social media. But what exactly is apple cider vinegar, and why is it a staple in Jukes drinks?


Apple cider vinegar, or ACV, is not your typical vinegar. It’s a product of a unique process. It starts with crushed apples, which are then mixed with yeast. This combination kickstarts a fermentation process that takes a few weeks, during which the apple’s sugars transform into cider. But the magic doesn’t stop there because, in a second fermentation, natural bacteria break down the alcohol into acetic acid, giving vinegar its tangy taste and aroma. This process also leads to the formation of a dense, gelatinous layer on the vinegar’s surface, known as ‘The Mother’. This layer is believed to contain small amounts of probiotics, which are beneficial for gut health


Matthew Jukes, the founder of Jukes Cordialities, has spent more than 37 years in the wine trade, and 25 of these writing books, newspaper articles and in-depth reports on the world’s finest wines. With an extensive flavor memory at his disposal, he recognized that organic apple cider vinegar possesses the remarkable ability to absorb the perfume, flavor and aftertaste of any ingredient macerated in it. Organic ACV is the backbone of Jukes drinks. In essence, it adds depth, length, and uniqueness to the Jukes collection of drinks. It also offers a vast array of potential health benefits, making it a versatile and delicious addition to the wellness world.

Read more about health benefits of ACV here

Matthew JukesMatthew Jukes, Founder of Jukes Cordialities