MATTHEW JUKES HAS BEEN A PROFESSIONAL WINE TASTER AND WRITER FOR NEARLY FORTY YEARS

During this time, he had never found a sophisticated, alcohol-free adult drink that was genuinely satisfying, so he decided to make his own.

Matthew researched recipes for alcohol-free drinks from bygone eras and discovered a recipe from the 17th century called a Haymaker’s Punch. It was a cordial made by farmers using leftover fruits and vegetables and adding vinegar as a preservative.

Matthew revived this idea in his kitchen, and it tasted incredible. He recognised that apple cider vinegar possesses the remarkable ability to absorb the perfume, flavour and aftertaste of any ingredient macerated in it. He then made 200 ‘single note’ incarnations of that recipe and started blending. It took Matthew one full year to design and blend what is now called Jukes 1 - The Classic White, Jukes 6 - The Dark Red and Jukes 8 - The Rosé. The numbers behind the drinks are his original and unique recipe versions. 

We produce each of our drinks from several dozen vegetables, fruits, herbs, spices and flowers. Each blend, from the ingredients to the packaging, reflects Jukes’ commitment to zero waste and sustainability.